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From CDKeys to Loaded: Why Rebrands Matter in Gaming

The gaming world never stands still. Consoles evolve, graphics leap forward, and even the way we buy our games has completely transformed. So, it’s no surprise that sometimes, even the biggest names in the industry need a refresh.
That’s exactly what’s happening with CDKeys. After more than a decade of being one of the most recognized names in the digital game code space, they’ve announced a major rebrand: CDKeys is now Loaded.
Why the Name Change?
When CDKeys first launched, the name made perfect sense. Back then, physical CDs and DVDs were still the standard way to get games. Fast forward to 2025, and discs feel like a relic of the past—right up there with dial-up internet and memory cards.
Loaded says the new name reflects a modern, always-ready-to-play identity. It represents their massive catalogue of games, the instant delivery gamers expect, and the fact that deals are always just a few clicks away.
In their own words:
CDs were the ‘90s
CDKeys was the 2000s
Loaded is the future
Why Rebrands Matter
The truth is, the gaming industry moves at lightning speed. Names, logos, and brands that once felt cutting-edge can quickly start to look outdated. A smart rebrand isn’t just about sounding “cool” — it’s about staying relevant in a space where gamers expect fresh, exciting, and modern experiences.
Here at Keydom Games, we’re big believers in keeping up with those shifts. Whether it’s through new platforms, better deals, or even just making sure our own brand identity matches the times, we know that gamers deserve a store that feels current.
What This Means for Gamers
For CDKeys customers, the rebrand to Loaded won’t change much in practice — the same store, just with a new name and look.
But it does highlight something bigger: the gaming world never stands still. Platforms evolve, how we buy games evolves, and even the names we know in the industry evolve.
At Keydom Games, we’re focused on keeping pace with those changes too — offering great value, instant delivery, and building a space where gamers feel right at home.
One thing’s certain: with so many options and so much innovation, there’s never been a better time to be a gamer.